For some of us, analytics can be a frightening word. We know it’s a crucial aspect of online marketing and yet shy away from talk of measurement, data and everything else that reminds us of maths class. So this week…
Following my review of Moz Analytics last year, this month I’ve moved on to looking at another new tool that’s still in beta: SEMrush Position Tracking. I’ve been playing with this tool for a couple of months now, and feel…
At Distilled, we do a lot of client work which involves creating and promoting content. The promotion can include outreach, PR, paid social campaigns or even events. Our most recent piece did pretty well on the promotion front and when…
I once overheard a conversation between a web developer and a project manager. They were discussing the case of a client who had raised an issue with their website. The website had been built 18 months before and up until…
The Google Analytics Individual Qualification (IQ) is awarded on completion of a 90 minute open book exam. It is used to provide proof that you have a certain level of expertise in Google Analytics – a printable certificate is available…
An interview with Ade Lewis, Head of Web at Teapot Creative Ade Lewis has plenty of fresh thinking around online marketing. Maybe it’s the clean countryside air of his home in Somerset, or maybe it’s his diverse work background. Either…
Operational SEO is a huge topic with so many areas to talk about. When Linkdex asked me to speak at their ThinkTank on the subject, it took me a while to identify the key area that I wanted to discuss,…
Do a quick search on Google for the phrase content calendar and you’ll see plenty of results offering you a template to use free of charge. In fact, one of the top results displayed is the Econsultancy website, which advertises…
A couple of weeks ago, we held our first Search Chat on Twitter which saw Will Critchlow answer your questions on the future of search. Here are some of the best and most helpful bits. (Some answers are several Tweets welded…
Every blogger fears that empty white screen on the computer. You have Word open but no letters, no words, no sentences. What am I meant to write about? The Idea In the words of Henry Ford, “Thinking is the hardest…
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