The Hitchhiker’s Guide to Site Migration

“Towel day” by Alan O’Rourke In online marketing, site migration is usually a phrase that makes SEOs, PPCers, site owners and stakeholders wince. We’ve all heard the horror stories about sites that have migrated from one domain to another and

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Getting Started with Measuring Brand Awareness

Few people dispute that brand awareness is an important consideration for companies of all sizes – there’s a half-trillion dollar global advertising industry built largely on that premise, after all. In the SEO industry, however, we’re probably not as aware

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Finding your Path in Digital

When you first start out working in digital marketing, you’ll find that eventually there’s a need to specialise. The amount you can learn and do is so broad that it’s very difficult to be an expert in every element. Whilst

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What We Learned in March 2017: The Digital Marketing Month in a Minute

This month’s industry news has well and truly broke free from the industry bubble, with mainstream media extensively covering the ongoing issue of certain online adverts showing next to extremist content, which has gotten Google into serious trouble. There’s plenty

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Non-Profits Under Fire – Battling Problems With Charity Digital Marketing in 2017

Charities are facing more uncertainty than they ever have before in their perpetually uncertain existence. Competition is rising; goalposts are shifting, and scrutiny from the public and regulators is at an all time high. We’re in a time where the

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A Day in the Life at White.net

As White.net’s newest recruit (as a Content Marketing Specialist), I didn’t know what to expect when I initially took the job. I’ve now been at White.net for over three months so I thought I’d take some time to reflect on

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5 Forms of Google Advertising Coming Soon

I was not surprised to see a story come out about ads being read out by Google Home, but it seems many people were. It seems it’s easy to forget sometimes that Google is an advertising company! The only bit

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