6 Easy Ways to Discover Your Search Competitors

Who hasn’t heard the proverb “keep your friends close, and your enemies closer”? This phrase alludes well to a key aspect of good SEO strategies: knowing who your search competitors are. Your search competition is made up of sites competing

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Demystifying the Design Process with Sketch

For non-designers, there is often a level of mysticism around the way we work. In your job, it may well be your responsibility to brief a designer, but as for what happens in between that stage and finally seeing the

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What We Learned in October 2017: The Digital Marketing Month in a Minute

This month’s industry includes stories from most of the major tech companies, including Facebook’s News Feed experiments, Google’s ever-growing hardware selection, and Apple and Amazon both falling foul of the European Commission. There’s also the SearchLove London 2017 roundup and

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All the Slides from SearchLove London 2017

As it always tends to do, SearchLove London flew by in a flurry of top-class presentations, intense marketing chat with fellow digital folks, and lots of caffeine. The 2017 edition was our 2nd sellout crowd in a row and it

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Facebook News Feed Experiments: Threat or Opportunity?

As Adam Mosseri, Head of News Feed at Facebook noted in a post on Monday “There have been a number of reports about a test we’re running in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia.” The test he is referring to

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Proposing Better Ways to Think about Internal Linking

I’ve long thought that there was an opportunity to improve the way we think about internal links, and to make much more effective recommendations. I feel like, as an industry, we have done a decent job of making the case

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The SEO Apprentice’s Toolbox: Gearing Up for Analysis

Being new to SEO is tricky. As a niche market within a niche market there many tools and resources unfamiliar to most new professionals. And with so much to learn it is nearly impossible to start real client work without

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