Early Results from Split Testing JavaScript for SEO

When @distilled ran an SEO split test to remove a reliance on JavaScript, they saw an uplift in search performance. Tweet As many of you know, at Distilled we believe that it’s increasingly important to be testing your hypotheses about

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Hey E-commerce Managers, Amazon Loses Their 1-Click Patent This Year

I wanted to make sure that you know that Amazon is losing their patent on 1-Click checkout this year. It’s always been amazing to me that they were granted this patent in the first place, but they were (in the

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The New York Times Makes Poor Argument for Breaking up Google

At the end of April, The New York Times published an opinion piece that was widely circulated among my network entitled “Is It Time to Break Up Google?”. I saw a lot of people excited at the idea, and the

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My First Brighton SEO

If you’re reading this, you’ll probably be aware of the SEO industry’s biggest gig of the year. Held in sunny (most of the time) Brighton in a large conference hall hugging the coastline, Brighton SEO is the UK’s largest free

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What we Learned in April 2017: The Digital Marketing Month in a Minute

A lot has happened in April in the digital marketing world; so much so that it’s been hard to distill everything down to one blog post. The fake news and extremist content sagas rumble on, while The Guardian shows us

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Boost Your Brand: How to Create Content for Awareness

Historically, when digital marketing agencies venture into content creation, it’s with the hope of increasing the number, or strength, of backlinks. This post however, aims to challenge you to think more broadly about the value of your content. Why? We,

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The Hitchhiker’s Guide to Site Migration

“Towel day” by Alan O’Rourke In online marketing, site migration is usually a phrase that makes SEOs, PPCers, site owners and stakeholders wince. We’ve all heard the horror stories about sites that have migrated from one domain to another and

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