Google Data Studio: Using Google Sheets as a Data Source

Data Studio lets us visualize data from many sources. At Distilled, we’ve been using Google Sheets to do most of our reporting for years. It works well—but transitioning to Data Studio is so satisfying. It’s easier to manage permissions. And

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The Hierarchy of Evidence for Digital Marketing Testing

In the two-and-a-bit years that I’ve been working in Digital marketing, I’ve been keen to understand the reasons why we make the decisions we do in digital marketing. There’s a wide variety of ways to approach a problem, and although

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Why You Need to be Building for Intelligent Personal Assistants

What makes personal assistants interesting is that Alphabet, Amazon, Microsoft, and Apple are vulnerable and need you to get on board. Apparently seven years ago Jeff Bezos, inspired by a love of Star Trek, decided that Amazon should build a

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Google Data Studio: Who can see my data?

We recently introduced several Distillers to Data Studio. The first question they asked? If I share my report with someone, am I also sharing my data? The answer is no! And yet—there’s more to it. Data Studio sharing settings are

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What We Learned in June 2017: The Digital Marketing Month in a Minute

  June really has been a busy month for the entire industry. In addition to the usual coneyor belt of Google product and services updates, Amazon has been busy buying Whole Foods and turning Echos into intercoms. Facebook is gearing

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The EU is Wrong, but Google is Still in Trouble

I’ve found it tough to get my head around all the arguments in the recent EU judgement against Google. I find that writing helps me get my thoughts together and work out what I really think, so here goes. Let’s

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Building an Evergreen Machine: How to Write Evergreen Content

Evergreen content; it just sounds calming. You can solve all your problems by simply saying: “Don’t worry, we’ll just create some evergreen content and then sit back and watch the traffic roll in forever.” Done. Except, obviously, nothing is that

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