Dear YouTube, I’d like to spend more money with you. A lot more money. My clients are spending significant amounts on on TV advertising, which is becoming increasingly expensive and the value is hard to quantify. AdWords has been…
In a digital marketing world where it’s no longer acceptable to focus purely on ranking performance we look to on-site factors that can produce the most effective results in the long term. Who knows whether those extra five back links…
We’re going through exciting times in the online marketing world. Technology is moving faster than we’ve ever seen before and shows no signs of slowing down. As discussed In the scope of this post, there are three core areas that…
As every SEO is aware, Matt Cutts recently made a very strong statement against the use of guest-posting. The points he made were clear and (if we’re honest) fair. Guest-posting has become more and more spammy over the past…
Successful video projects rarely just happen; in fact, they involve a great deal of planning. And planning is everything! It is the heart and soul of your project and it is a big task. Knowing where to begin with your…
If you’re good with Excel’s formulae and pivot tablets you may want to go to the next level and start making your own macros. A macro is a short program that tells Excel to do a series of actions. You…
In case you hadn’t already noticed, we’re pretty passionate about sharing knowledge here at Distilled. We’ve been running SearchLove (and previously LinkLove too) conferences since 2009, plus we regularly discuss new ideas and techniques on our blog and social channels.…
Most marketers don’t know how to quantify the success of YouTube marketing campaigns. Part of this is down to the (currently sub-par) quality of YouTube analytics data, but a wider problem is that businesses often fail to set KPIs before…
In the middle of last year, I began the research that would ultimately lead to me giving a presentation at “Distilledathon” (our company conference) about my vision for the future of marketing. I have long believed that the skills our…
The time has come to see who will be sharing what at SearchLove Boston… There are just seven weeks to go until search marketers galore descend on Boston for the annual SearchLove conference. We’ve got world class speakers, an intimate…
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