Monthly Archives: September 2016

The Case for CRO: Your Website is (Probably) Leaking Conversions

People say they want rankings, but they really want traffic and conversions At Distilled, we get a lot of leads from companies wanting SEO. Press them on what they want, and they say, “high rankings”, but is that what people

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What Web Dev Inadvertently Taught Me about SEO

Before Distilled, I was a Digital Producer (think: front end developer meets project manager) and worked on dozens of web development projects. So when I started my role at Distilled, I didn’t expect to discover that I’d been inadvertently practicing

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5 Excellent Talks from the New Look BrightonSEO

Friday 2nd September was my introduction to the long-running BrightonSEO conference. As well as it being my first chance to really dive into the world of SEO beyond the walls of the Distilled offices, it was also the first BrightonSEO

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3 Ways to Find Answer Box Opportunities

Answer boxes are a hot topic in our industry right now. In case you’ve been hiding under a rock on Mars for the last couple of years,  I’ll briefly go over what an answer box is. An answer box is a

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What We Learned in August – The Digital Marketing Month in a Minute

While this month’s industry news has a number of Google-related developments to tell you about, it’s Facebook and Apple that dominate the news with two major stories to tell you about. Apple is dealing with a bombshell tax ruling, while

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