Monthly Archives: May 2015

Surveys – add authority to your content marketing

How can you add more authority to your content marketing campaign? Hard data!  Recently, I have spent some time planning and conducting a survey for one of my clients in an effort to boost their content marketing strategy. In a

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How to Spot a Typo at Nine Yards

Proofreading is like writing’s less glamorous sister: it gets less time, attention and far fewer dates to the prom. Okay, so that comparison got away from me, but the point still stands. Nobody ever gets that excited about the topic

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Competitor Research Using Search Operators | A Launch Point For Beginners

When identifying keywords for your website or a client’s website, have you considered how competitors seek to earn organic traffic? Researching your competitors can provide crucial insights into new opportunities for your business. You’ll be able to spot gaps in

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More Than Just Read and Write | Emailing in the Near Future

A couple of months ago I was on my way to work; it was 8am on a Monday and I was on a busy train heading to Waterloo station. I received an email that read something along the lines of:

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Net-a-Porter launch their own social platform, The NET SET, and we’ve reviewed it!

Online designer clothing retail behemoth Net-a-Porter, not content with 6 million unique visits a month to its desktop site, yesterday launched its new app, the Net Set. Having been impressed with their content strategy in the past year, which included

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Why isn’t my mobile website converting?

There’s been a lot of hype over the last couple of months about the latest mobile-friendly algorithms for mobile search. Whilst it’s great to see that traffic from mobile devices has been on the increase over the last year, on

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Your Competitors Are Optimised For Mobile Devices – Are You?

We’ve all heard of #Mobilegeddon in the digital news of late… if you haven’t where have you been!? It was deemed that the Google organic sky was blackening for those businesses whose site was not optimised for mobile devices, or deemed mobile friendly,

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