How would your marketing approach change if you knew that 80% of your users were only scrolling 25% of the way down your homepage? User falloff can happen for a number of reasons. Perhaps your content isn’t relevant. Maybe it’s…
A common task that is required of SEOs is performing technical audits. As an SEO, your ability to look at a website from a technical perspective and provide recommendations is essential to your role. The goal of this article is…
This blog post will be focused on external sales, i.e selling your company’s services to clients. Nevertheless, a lot of the advice is applicable to “selling” projects internally as well. The framework presented here isn’t totally comprehensive, nor should it…
Over the past year, some of the content Distilled has created has seen the highest metrics we’ve ever head. To reach these dizzy new heights, we stepped out our comfort zone and started trying some new formats (as well as…
If there’s one thing for certain about us human beings, it’s that we’re terrible at making rational decisions. (Image source) When presented with a choice, we often defer to using heuristics, which are simple, efficient rules that help us…
While not on the same level as Microsoft’s $26billion purchase of LinkedIn, this month’s news is dominated by Verizon’s multi-billion dollar acquisition of Yahoo. There is also the usual array of news from Google, including more AMP developments. Instagram also…
It’s always bugged us that so many recommendations get shoved in a drawer and never seen again. I remember the repeated pain in the early years as we found ourselves getting surprised again and again by the clients who would…
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