Monthly Archives: July 2018

How we did an emergency HTTPS migration using the ODN to avoid Chrome security warnings [case study]

Getting changes made in enterprise environments is hard, even when there are clear financial impacts of not making the changes. Anyone who hasn’t migrated to HTTPS by this point, is aware of the need; it hasn’t happened yet because of

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Getting an HTTPS migration done in an enterprise environment

There have been some excellent articles written about the steps necessary for a successful HTTP to HTTPS migration. Although we know that a move is becoming more and more pressing, knowing what to do is only a small part of

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What do dolphins eat? Lessons from how kids search

I recently came across a couple of fascinating papers (here and here) all about how kids search. I found it fascinating in its own right, and also found it thought-provoking in the new ways of searching it showed that had

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Playing detective: how to identify bad backlinks

I completed a backlink audit recently, and this is the post I wish I’d had when starting the tedious task of identifying the nasty links. Not all dodgy links are obvious, heck some are even near-impossible to find, especially when

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New Distilled ODN features including SEO friendly URLs for enterprise platforms

If you’re a regular reader of our content, you’ve probably come across our ODN platform which enables both SEO A/B testing and more agile changes to large and enterprise sites. Earlier this year, we had a quarter where we deployed

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UX: what is it and why does it matter?

Why are we talking about UX? Put simply, UX is important in every part of our daily lives, probably more than most of us even notice. Let’s walk through an example.   The 2000 U.S presidential election was extremely contentious.

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5 creative blockers and how to break through them

The not-so-great thing about having the word “creative” in your job title is the pressure that comes with it. Because there, in your email signature, is the expectation that you’ll come up with something good. The Oxford Dictionary defines creativity

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