Monthly Archives: January 2016

Distilled NYC Update

I’m Noah Lemas. We actually met briefly the other day; I’m the VP of the Distilled NYC Office. I’m a west coast native, who’s moved east with childhood notions of New York quickly changing as I settle in. I’ve been in

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A Beginner’s Guide to word2vec AKA What’s the Opposite of Canada?

The idea for writing this post came from a single line in the appendix to a presentation: “what’s the opposite of Canada?”. While this could be the set up for some pretty poor jokes, it’s actually the entrance to a

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Distilled Searchscape: the biggest trends for the future of search

Searchscape is our ever-evolving take on the biggest trends facing the future of search, where you can find the latest advice and lessons on how to futureproof your digital marketing skills. via Distilled http://ift.tt/1K8IIuF

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Your WordPress SEO Cheat Sheet

WordPress is an open source CMS that allows for the creation and management of simple websites that tend to work well across all browsers and devices. WordPress actually started out as a blogging platform (similar to Tumblr or Medium), and

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How Getting Laid Off Led Me To Double My Salary and Follow My Entrepreneurial Dream

  I got laid off in September of this past year, somewhat unexpectedly. Things had been rough for a while as I moved to a new team internally after an acquisition and we tried to figure out how we supported

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Google’s Recent Core Algorithm Change Could be Called the “Lead-Gen” Update

TL;DR – If you operate a third-party lead generation site, or if your business models rely on third-party lead generation, you could be about to suffer significant traffic declines and a resultant reduction in leads. If you live in any

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Three Unique Digital Marketing Challenges Faced by Luxury Fashion

Luxury fashion is a challenging vertical for digital marketing. Whilst as clients, they often bring big-boy budgets, high brand affinity and amazing products for agencies to work with, they also bring with them some tricky uphill battles when it comes

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What We Learned in December – The Digital Marketing Month in a Minute

It might be 2016, but before you head off into the new year, here’s one final chance to catch up on the biggest news stories of December 2015. Last month we saw the inevitable predictions for 2016 and beyond (we

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How To Solve Most Consulting Agency Problems

Consulting or running an agency is an interesting business. On the one hand, an agency can be a cash cow because your margins can be really high if you keep headcount low. On the other hand, many consultants and agencies

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