Monthly Archives: September 2013

Honda’s fan love and how community is the most important asset to your brand

Another look into the forthcoming industry report, Brandopolis (set to land in a few weeks time) this post comes from Lydia Laurenson once more as she catches up with the Creative Social Media Director at RPA, J. Barbush.  “Social media

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How to Train a Content Team to Have a Singular Brand Voice

If you’ve delved into the realm of content marketing or created a content team, you’ve likely come across the term “brand voice.” You’ve probably also run into sources that argue how important brand voice is–and they’re right. Nailing down your

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When and how to refresh your web content

We’re going through the process of rebuilding our website just now, with the launch scheduled soon. My part in this process has been to completely rewrite our copy, which is an exercise I’ve been through with several clients recently as

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Why I’ve Stopped Freelance Consulting

During the fall of 2011 and the first half of 2012, I did a lot of freelance consulting. I did it because I was saving for trips abroad and knew that by doing consulting on the side of my day

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(not provided)—Distilled’s thoughts in review

There was a lot of hubbub yesterday about a dramatic increase in (not provided) traffic showing up in Analytics data. I’d say the most eye-opening part of this is the realization that the end of this upward trend is in

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Non-SEO Content Marketing: Email

Newsflash: a blog is not a content strategy. Brands in 2013 and beyond are increasingly moving away from blogs to content on other parts of their website that will better drive conversions and traffic. In a phenomenal read over on

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Becoming A Better Marketer

I’ve been in search for a few years now. I just realized recently that I graduated high school and started university a decade ago. While this seems like forever in some ways, in the perspective of life it’s not. After

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