In this post, we will be looking at Google Scholar, how to optimise for it and how this Google platform can contradict traditional SEO practices. Previously, my knowledge of Google Scholar was limited to my university experience and so when…

This post is the second of a series of 3 articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending. Part…

If I’m going to meet up with a professional contact in person, there’s one time of day that beats all others: breakfast. Sure, there are two other meals you could share together, every opportunity for coffee meetings, and happy-hour drinks…