Monthly Archives: August 2018

A Simple Approach to Optimizing Website Internal Linking Structure

Having a great internal linking strategy is essential for a website’s success, both for user experience and for SEO. The ranking and indexing of a site depend on a number of factors, the layout of site’s structure via main navigation

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Search basics: the difference between URL structure and Information Architecture

I’ve recently noticed some confusion around the industry on the differences between URL structures and Information Architecture (IA). I thought it was worth clarifying a few points and giving you all some language that is useful when talking about the

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Being a better human – How to give better positive feedback

I don’t divide the world into the weak and the strong, or the successes and the failures… I divide the world into the learners and nonlearners. Benjamin Barber Digital marketing is one of the most rapidly evolving fields. It exists

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Your brand’s next social media platform — Spotify

Spotify’s launch in 2008 struck the music listening world by storm; with 71 million paying listeners and 101 million ad-based listeners, it is clear that your brand needs to be reaching out to this audience, and I’m here to tell

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8 Reasons You Should Join us at SearchLove London 2018

We’re closing in on SearchLove London – it’s on 15th and 16th October – in just a few short month’ time. We’ve been running a conference in our home city since 2009, and I’m as passionate as I’ve ever been

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How to Use REGEX Formulas in Google Sheets

Handling big sets of data to analyse is quite normal if you work in SEO. On a regular basis, either in Google Sheets or Excel, I use formulas such as vlookup, index, iferror, and the list goes on, to sort

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Building visual reporting in Google Sheets

If you didn’t already know, Google Sheets has a fantastic Google Analytics add-on that can be used to create custom reports in Google Sheets. For more information on the reporting capabilities of this tool, read this blog post from 2016,

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