What We Learned in February – The Digital Marketing Month in a Minute

As February draws to a close, it’s time to take a look-back and wrap up the biggest digital marketing stories in an easy-to-digest bundle. This roundup includes a healthy dose of Google news, such as AMP developments and a big change in how the Google SERP displays adverts. There’s also new Facebook reaction updates, as well as a catch up on the ongoing Apple vs. FBI case.


February’s biggest stories

Google Will Stop Showing Ads on the Right Side of Desktop

While many users may have seen Google testing this very change, it has now confirmed that ads will be removed from the right-hand side of search listings and now only show at the top and bottom of the page. This change brings the desktop design inline with the mobile version. For an in-depth look at the changes, Larry Kim has analysed the potential winners and losers of the redesign. 

Read the full story (Search Engine Land)


Google is Shutting Down Google Compare

In an unexpected move, Google is shutting down its Compare service, which allows searchers to compare offers for the likes of insurance, credit cards and mortgages. It has been reported that Google struggled to sell ads on Compare. Despite this announcement, there is speculation that Google may relaunch the service (or one very similar) in the future.

Read the full story (The Verge)


Facebook Launches New Reactions

The iconic Facebook Like feature was added to the service way back in 2009, and has been the only reaction available since. However, Facebook has just launched five new reactions: Love, Haha, Wow, Sad and Angry. While the new feature may seem straightforward, it will allow Facebook (and advertisers) to gain a better understanding of its users, and how to tailor better tailor their content.

Read the full story (Marketing Land)

The new Facebook reactions have been met with mixed errr… reactions.


Brands can Finally Edit Their Knowledge Graph Cards

The Knowledge Graph, displayed to the right of a query, and showing succinct information relating to a specific brand, can now be edited by brand representatives. While the new ‘suggest a change’ feature still requires Google to review the accuracy of any edits, it offers brands much more control over the information shown in their own result. 

Read the full story (Marketing Land)


AMP Launches in Mobile Results

There’s been plenty of discussion and analysis around Google Accelerated Mobile Pages (AMP) since they announced in back in October, but it has now finally gone live in mobile results in the news carousel. In other news, WordPress.com sites now support AMP, while self-hosted sites can install a relevant plugin.

Read the full story (Search Engine Land)

An In-Depth Look: Site Speed – With AMP focussing heavily on improving mobile loading times, it’s a good time to upgrade your knowledge of site speed using our new Searchscape feature

Catch up on site speed, with our Searchscape feature.


Apple and FBI iPhone Unlocking Battle Continues

This topic has been centre-stage for some weeks now, but Apple are standing firm in their refusal to unlock an iPhone as part of an FBI investigation. The ongoing debate represents a struggle between privacy and security, with various big names in technology leaning either side of the debate.

Read the full story (Engadget)


Distilled News

With SearchLove Boston fast approaching, the full speaker schedule has now been announced. On the Moz Blog, Distilled CEO Will Critchlow has been discussing the new native advertising rules announced by the FTC, while Consultant Tian Wang has been looking into the Google Analytics add on for Sheets. On the Distilled blog, Consultant Daniel Marks walks us through the five stages of content marketing.

via Distilled http://ift.tt/1YaccuU

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