Content Marketing Show: Key Takeaways

Today we are at the Content Marketing Show in London. Our very own Digital consultant Charlie will be taking to the stage later this afternoon to share his knowledge, but before then we will be blogging the key takeaways from the sessions…


Can a brand ever truly be social – Stephen Waddington

Brands want to join the social media party. They try and adopt different personalities to “fit in” to the party.

  • Nice, but dim (Brands trying to associate themselves with unrelated events such as World Cup or Mother’s Day)
  • Nutters (Those who might associate themselves with serious topic and trying to make it a joke)
  • Automation (Big risk as the conversations do not flow)

Therefore it’s a good idea to improve the content that you share on the internet, including when working with your clients.

Social media is intrinsically human, so automate with extreme care.


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