White.net has continued its expansion with the appointment of Ian Hucklesby, previously Business Development Director at Greenlight, as Commercial Director. Ian joins after the company has undertaken a successful rebrand and is one of six new appointments in recent months. Following the re-brand, White has continued to win new clients and therefore more capacity has been required to sustain and support this. As such, White.net has expanded its commercial, finance, PPC and SEO teams.
During his five and half years at Greenlight, Ian helped the company grow from 35 staff to 130. As Business Development Director he won several major clients, including BSkyB, HSBC, Currys, PCWorld, and Hibu.
When asked about his new position, Ian said:
“White is an agency with an excellent pedigree and a great deal of future potential. I’m really excited to be joining the team and working with them to grow our agency’s portfolio of clients and expanding our value proposition, whilst retaining the excellent levels of service we already provide.”
White has also expanded its finance team with Andy Pickering, who has been hired to manage the finance department. Formerly, Andy worked for Hewlett-Packard as the Exstream EMEA Finance and Operations Director.
The company has also expanded its PPC team, with Jason Denny who has been joined as a PPC Consultant, and will help to grow and develop the PPC services offered. Jason was previously the Website & Marketing Manager at Extera Limited, where he was responsible for PPC activities. During a previous employment at Garden Machines he oversaw the expansion of paid search campaigns from nothing to in excess of £3million per year.
White.net has also expanded its SEO teams. Paul Wood has joined from Urban Element, where he was the Online Marketing Manager. As well as working at White, he also spends time as a visiting lecturer in journalism at Winchester University. At White.net, Paul will be leading a new team of SEO specialists. Joining Paul in the SEO team will be Digital Specialist Hannah Warder and Digital Executive Katie Bennett.
When asked about the expansion, Managing Director, Stuart Tofts, stated:
“White is entering an important phase of its ongoing growth. We have a clear development road map, which encompasses a compelling range of additional services to complement our existing offering. These will enable White to deliver further tangible returns to our clients, and also attract new business. A key factor in that growth and development is assembling a team with the ability to realise our ambitions and I am confident we have made a significant step to achieving this with the latest additions to our staff.”
White.net’s re-brand and subsequent expansion show a company with clear business vision and determination. An inspired, driven digital marketing agency and one to watch out for, and in 2014 looks set to move them towards even bigger and brighter things.
White.net is a leading digital marketing agency that helps move businesses forward through an innovative approach to marketing businesses online. With an award-winning blog and a team of driven, forward-thinking consultants, White.net offers a successful combination of agency experience and an in-house level of client business knowledge. The White.net team works on a mix of digital marketing projects including search engine optimisation, pay-per-click, branded content, and web analytics.
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