Hot on the tails of our last guide on brand tone of voice, we’re busy working on another training resource on how to create focused content. It only seemed fitting, then, to ask our Content Coordinator (and one of the brains behind the project) Kyra Kuik to host this week’s DistilledLive on that very subject.
In the video below, Kyra gives us the lowdown on the structure of a content team and who’s really responsible for all those internal tasks, as well as a number of tools to help you track those different campaigns.
Over to you, dear reader
Who is responsible for establishing goals and devising strategies in your team? And how have you worked to keep your content focused and ‘on-brand’? We’d love to hear your experiences in the comments below.
via Distilled http://ift.tt/1n1MVRn